Retail Concept Store, Beijing
Volkswagen China, Beijing. A retail concept developed for VW’s China partnership for a roll out of a new accessories brand to be showcased in VW showrooms through China. The project included rebranding and fitout of the flagship Beijing showroom located in the upscale Oriental Plaza.
A Kit of Parts and brand bible was developed for the installation of retail modules to be incorporated into existing and new showrooms throughout China and included the design of a bespoke modular merchandising system, brand overlays, graphics and signage.
